BIG4

Round two of activation for our 'GO BIG' brand platform for BIG4 introduces the BIG4 Park Ranger, bringing a range of Top Tips for summer holidaymakers to GO BIG at BIG4 parks this summer. Our campaign carries through key brand codes developed in the first iteration of the campaign and lives and breathes not only in the form of 5 videos, but within the park experience across the 2023/24 summer months. A QR code Treasure Hunt asks BIG4 guests to find all 10 Top Tips hung on plaques throughout the park, each time revealing a new top tip and video.