Top Shelf International

Background

‍Top Shelf International is a Melbourne-based distiller and marketer of premium Australian spirits. Through Ned Whiskey, Grainshaker Vodka, and Agave Spirit, TSI showcases high quality, accessible, Australian spirits that are designed to be enjoyed and not just sit on the shelf.

It's craft at scale.

‍We partnered with them to create a corporate brand strategy and an updated, modern masterbrand that can house all of their sub brands and  take them confidently into future expansion.