Pedro has spent twenty years around creativity. Rarely from the place people expect.

Part creative, part strategist, he moves between brand, product, technology and storytelling without ever treating them as separate disciplines.

To him, the lines drawn between those worlds are mostly imaginary; the interesting work lives in the spaces in between those.

He's fascinated by the systems behind people and things.

What makes them tick, what holds them together and by reshaping them into new ideas, products and experiences.

What pulls him most is world-building: the codes, rules and aesthetics that give brands, products and communities somewhere to live. Craft sits underneath all of it, obsessive and non-negotiable.

For Pedro, the most interesting work happens where creativity, technology, business and culture overlap.

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